Our companion piece, How to Nurture Leads with College Texting, offers several additional writing tips: Events, like information sessions or orientation.Deadlines, including application, scholarship, and housing.Signal Vine defines nudging as “coaxing or gently encouraging (someone) to do something.” In higher education, nudges and reminders can drive action by relaying specific, time-sensitive tasks. How can college texting campaigns help achieve your enrollment goals? Below, we outline Mainstay’s three campaign categories and how each can help reach your goals. An integrated approach ensures effective lead nurturing and increases personalization by addressing student needs at specific points in time. Mainstay identifies four key college texting goals:Ĭonsider aligning messages with each stage of the admissions funnel, from prospect to enrolled. Chart enrollment-driven goals to help drive your campaign strategy. When crafting a college texting campaign, define goals and desired outcomes first. MMS also accommodates more content, with a 5,000 character limit and a 64-character headline. MMS content includes:Īs visual-based content, MMS achieves a 15% higher click through rate than SMS-and is 4x as likely to be shared on social media. MMS is especially effective for brand and cultural texting campaigns, as multimedia messages use more illustrative and dynamic content. Great for nudges, reminders and data collection campaigns.You can employ SMS (short message service), MMS (multimedia messaging service), or a mixture of both for texting campaigns. Deeper insight into student concerns and needs.Reduced need for task reminders, such as application deadlines.In comparison, only 58% of Gen Z report checking email more than once a day, with an average open rate of just under 20%.Ĭollege texting can also benefit staff, helping streamline communication and save valuable administrative time. Mainstay (formerly AdmitHub) reports a nearly 100% open rate for texts sent to students. As “digital natives,” Gen Z prefers rapid, convenient, and personalized communication. Why use college texting?Ĭollege texting is by far the most popular-and effective-way to reach Generation Z, a cohort that constitutes most of today’s college prospects. Compared to email or calls, college texting is rapid and real-time.Ĭollege texting campaigns tend to fall into one of three categories:ĭepending on the objective, schools may focus on a single category-but employing a mixture of all three is typically most effective in driving enrollment. What is a college texting campaign?Ī text messaging campaign is a group of SMS and/or MMS messages focused on a single topic, generally sent within the span of a few minutes. Read on for an overview of college texting campaigns and how to employ SMS and MMS to achieve your enrollment goals. Used strategically, SMS (short message service) and MMS (multimedia messaging service) campaigns can build strong relationships with prospects-and help drive enrollment.
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